Introduction
Contents
- Introduction
- Editors Choice
- What is Bumble?
- General Bumble Statistics
- Bumble User Engagement Statistics
- Demographic Bumble Statistics
- Regional Bumble Statistics
- Types Of Relationships Found On Bumble
- Bumble Subscribers Statistics
- Bumble Users Statistics
- Popular Dating Apps in 2024
- Bumble Product Statistics
- Conclusion
Bumble Statistics: In the world of online dating, Bumble has become a major player, much like a popular restaurant that attracts a crowd. Bumble’s statistics can provide important insights into its performance and role in the dating industry. With an estimated annual revenue of over $500 million, Bumble shows a strong financial foundation, similar to a business that has found a successful recipe.
Bumble is also available in more than 150 countries, which is like having a branch of that popular restaurant in many different cities, showing that many people are using it. Understanding these Bumble Statistics will help us predict and know Bumble’s place in the market and how it competes with others, giving valuable information to those interested in the industry.
Editors Choice
- Bumble’s headquarters is located in Austin, Texas, and as of 2021, the company has 650 employees worldwide.
- In partnership with Spotify, Bumble lets users see the music preferences of potential matches, as per Bumble Statistics.
- The company has made important progress in fighting hate speech, teaming up with the Anti-Defamation League in August 2017.
- The user base is mainly female, with 46.2% of users being women, which is higher than many other dating apps.
- Most Bumble users (72%) are under 35 years old, and 91% of users over 22 have at least a bachelor’s degree.
- According to Bumble Statistics, users are very active, with 49% using the app every day and spending an average of 62 minutes on it daily.
- Bumble is viewed more as a dating app than a hookup app, with 85% of users looking for marriage or long-term relationships.
- The user base is diverse. India and the United States have the most users, followed by Germany, the United Kingdom, and Canada.
- New York City has the highest Bumble activity in the world, showing a strong demand for dating services in busy urban areas.
What is Bumble?
Bumble is an online dating and networking app that launched in 2014. Whitney Wolfe Herd created it after she left Tinder. The app promotes itself as a feminist dating platform, allowing users to swipe left to reject or swipe right to show interest in potential matches. It has more than 50 million users in 190 countries and is valued at over $1 billion. As of June 2024, Bumble was the most downloaded dating app in the U.S., with 735,000 downloads that month.
General Bumble Statistics
- Bumble has about 50 million users, of which 2.3 million pay for subscriptions, which helps bring in a lot of money.
- The app has been downloaded more than 100 million times, making it the second most downloaded dating app in the world.
- Since its launch, Bumble has helped create around 2 billion matches, showing that it works well for connecting people.
- Every day, users swipe over 80 million times, indicating high engagement on the platform.
- Bumble Statistics stated that Bumble is available in more than 90 countries, giving it a broad international presence.
- However, 76% of its users are men, with an average age of 26. Additionally, 38% of users are between 25 and 34 years old, while 5% are aged 55 to 64.
(Source: businessofapps.com)
- Also, 24% of users have a postgraduate degree, suggesting that the app attracts educated people.
- On average, users spend about 24 minutes a day on Bumble, which contributes to its active user base.
- The app has 12.3 million daily users and 17 million monthly users, showing steady engagement.
- Notably, 82% of users are looking for a relationship, indicating strong demand in the market.
- Financially, Bumble made $210 million in revenue in the first quarter of 2024, with hopes to reach $1 billion by the end of the year.
- According to Bumble Statistics, paying users spend about $40 a year, showing their interest in premium features.
- Half of Bumble’s revenue comes from North and Latin America, while Europe is the second most profitable region.
(Source: roast.dating)
- The app grows at a steady rate of about 3% each year. In terms of finding matches, women have a higher success rate of 45%, compared to 3% for men.
- Bumble also offers features like BFF for making friends and Bumble Bizz for professional networking, which adds to its appeal and income potential.
Bumble User Engagement Statistics
- Bumble users spend about 100 minutes each day on the app. During the pandemic, video calls on Bumble went up by 70%.
- Users send over 26 million messages every week, and since its launch, Bumble has helped create more than 10 billion matches.
- Bumble Statistics stated that there was a 38% increase in user activity during the first COVID-19 lockdown.
(Reference: backlinko.com)
- Bumble has a 95% retention rate for female users and has seen a 40% rise in virtual dating since the pandemic started.
- Overall, users have swiped more than 23 billion times. On average, users spend around 120 minutes chatting each day.
- Bumble has created over 1 billion connections since it began.
- Bumble Statistics stated that the app is most active between 8-10 PM on weekdays as per Bumble Statistics.
- Users have exchanged more than 2 billion messages, and requests for profile verifications increased by 47% in 2023.
- Questions about mental health and wellness rose by 75% during the pandemic, and video call usage in the app also jumped by 70%.
- Users exchanged about 15 million messages each day and watched over 100 million stories in 2024.
(Source: roast.dating)
- Bumble reported a 38% increase in user activity since the pandemic began and has around 1.4 million daily active users. Participation in Bumble’s “Night In” virtual events increased by 47%.
- In 2020, users looking for long-term relationships rose 25%. Since its launch, Bumble has facilitated over 1.6 billion matches.
- The app has seen a 32% increase in users verifying their profiles.
- In the U.K., Bumble users spend an average of 34 minutes per day on the app, maintaining a 95% retention rate over the past year.
- According to Bumble Statistics, users have swiped over 2 billion times, shared more than 500 million photos in messages, and swiped left on over 7 billion profiles.
- There has been a 20% increase in users looking for friendship connections. In 2023, users spent over 500 million hours on the app, and Bumble has reported an 85% success rate in helping users find matches.
- The “Question Game” feature has led to 60% more responses to messages.
Demographic Bumble Statistics
- Doctorate and Bachelor’s degrees are the most common education levels among Bumble users, which means that Bumble attracts many well-educated people.
- Here are some engagement levels we found from our study of over 1.8 million Americans talking about dating apps:
(Reference: iluvsugar.com)
- Users with doctorates have the highest engagement levels in our data, with 34.3% holding a doctorate.
- According to Bumble Statistics, those with a Bachelor’s degree come in second at 28.3%, while Master’s and Associate’s degrees are tied at 18.7%.
- A 2023 survey found that 54% of women in the dating world said they would be less likely to date someone without a college degree or higher education.
- Having a college education usually means more interesting conversations, better social and financial security, and nicer dating experiences.
- This could explain why many Bumble users either have or prioritize higher education.
(Reference: iluvsugar.com)
- The majority (19.1%) of people surveyed were over 65, which shows that Bumble has a strong community of older adults seeking relationships online.
- Here’s how other age groups engaged:
#1. 45-54: 18.2%
#2. Under 25: 18%
#3. 35-44: 15.6%
#4. 25-34: 15.1%
#5. 55-64: 14%
- This suggests that older adults are getting more comfortable using dating apps like Bumble.
- While younger generations are still active on the app, studies indicate that the number of older users and their engagement are steadily growing.
- Bumble Statistics showed that 67% of respondents were female, while only 33% were male.
- This information may not be surprising to anyone who has used Bumble or knows about its values.
- The app is known for its unique feature that encourages women (or non-binary people) to make the first move.
(Reference: iluvsugar.com)
- This feminist feature has changed how people see dating apps and has created new trends in online relationships. It may also explain why there are so many women using the app.
- Women are drawn to Bumble because it gives them more control and makes it feel safer to connect with strangers.
- In fact, after adding the female-first feature, Bumble’s public image of safety improved by 4%, and its reputation for preventing unwanted or non-consensual behavior increased by 5.2%.
(Reference: iluvsugar.com)
- An impressive 94.3% of survey respondents earn between $40,000 and $80,000 a year.
- According to the U.S. Bureau of Labor, this aligns with the average annual income of $59,384.
- Many studies have indicated that income influences how people approach relationships. For example, a 2024 survey by Forbes Advisor found that 86% of participants believe couples with similar financial habits and goals are more likely to succeed.
- This could explain why such a large percentage of our survey respondents are in the same income bracket.
- In comparison, only 3.4% of respondents earn between $120,000 and $200,000 annually, and just 2.3% fall into the $80,000 to $120,000 income range.
Regional Bumble Statistics
(Reference: backlinko.com)
The U.S.
- In 2023, Bumble was downloaded 8.1 million times.
- There was an increase of 0.4 million downloads, raising the total to 8.5 million, which is a 5% growth.
- Bumble earned $10.7 million in 2022, which was about 26% more than in 2023.
North and Latin America
- According to BackLinko, as of 2023, North and Latin America accounted for 56.6% of all global downloads.
- According to Bumble Statistics, this region made up 69.16% of the online dating market in 2018, with 7,683,346 downloads when there were fewer dating apps available.
- By 2024, the market share dropped to 61.55% as competition grew, with a total of 9,189,872 downloads.
(Source: techreport.com)
Asia-Pacific
- In 2018, there were about 1,129,401 downloads in the Asia-Pacific region, which represented 10.12% of the global market.
- In 2023, Bumble’s market share increased to 18.43% due to the lack of dating services, with a total of 2,751,679 downloads.
- In 2023, Bumble continued to gain popularity in this region, reaching about 3,838,507 downloads and a market share of 20.83%.
- The first quarter started with 308,837 downloads, ending with a slight decline to 302,358.
- The second quarter saw a drop from 290,965 downloads to 284,655, as per Bumble Statistics.
- The third quarter began with 340,180 downloads but fell to 232,317 by September.
- The final quarter started with 312,764 downloads, peaking at 428,257 in November before finishing at 421,283.
Africa, Europe, and the Middle East
- These three regions made up 20.67% of the global market share, with about 2.3 million downloads in 2018.
- In 2023, despite increasing downloads to around 3 million, the market share dropped to 20.02% because of more dating apps entering the scene.
- By 2024, Bumble achieved 4.1 million downloads in these regions, raising its market share to 22.56%, showing its strength in the market.
- Downloads fluctuated between 974,771 and dropped to 787,261 in the first quarter.
- In the second quarter, downloads fell to 778,832 but rose to 828,381 by the end of the quarter.
- The third quarter showed steady growth, starting with 861,765 downloads in July, reaching 913,918 in August, and dropping to 818,455 in September, according to Bumble Statistics.
- In the last quarter, Bumble had its highest downloads, starting with 921,190 and ending with 966,302.
Types Of Relationships Found On Bumble
(Reference: iluvsugar.com)
- Of the people surveyed, 29.5% said they were looking for casual dating on the app.
- Interest in casual dating is increasing across many dating platforms, and Bumble is no exception.
- A 2023 study from Bumble found that 51% of Americans are open to either casual dates or serious relationships.
- The next most popular type of connection was friendship at 16.5%, followed by serious relationships at 14.4%, hookups at 14.2%, and long-term commitments at 7.4%.
- Since Bumble specifically offers an option for users seeking platonic connections, this fits well with the app’s values as per Bumble Statistics.
- Other types of relationships that Bumble users are interested in include adventure (7.9%), professional networking (6.4%), and companionship (3.6%).
Bumble Subscribers Statistics
- In 2023, Bumble had almost 2.4 million paid subscribers, who paid for premium features like rewinds, links, and the ability to see who liked their profile.
Year | Paying users (mm) |
2023 |
2.4 |
2022 |
1.9 |
2021 |
1.5 |
2020 |
1.2 |
2019 |
0.8 |
(Reference: roast.dating)
Bumble Boost: This plan includes features like Backtrack, which lets you undo a left swipe. You get unlimited swipes and can extend the time on your current matches. Each week, you also receive one Spotlight and five SuperSwipes.
Bumble Premium: This plan has everything in Boost, plus unlimited advanced profile filters. You can see who has liked your profile and use Travel mode to swipe in different locations. There’s also Incognito Mode, which keeps your profile hidden from others. You can access all Boost features and use Beeline to see users who have swiped right on your profile.
Bumble Premium+: This plan offers all the features in Premium and allows your likes to see your profile sooner. Your profile can be highlighted in other users’ feeds during the best times, and you’ll also see other users who are trending.
Bumble Users Statistics
(Reference: statista.com)
- In Q2 of 2024, the number of paying Bumble Inc. users was stated to be roughly 5.1 million globally. In relation, in the Q2 of 2023, there were around 3.6 million paying users.
Year | Number of paying users in thousands |
2019 Q4 | 2,033.5 |
2020 Q1 | 2,156.5 |
2020 Q2 | 2,432.2 |
2020 Q3 | 2,739.8 |
2020 Q4 | 2,693.3 |
2021 Q1 | 2,803.3 |
2021 Q2 | 2,927.3 |
2021 Q3 | 2,866 |
2021 Q4 | 2,978.9 |
2022 Q1 | 3,007.2 |
2022 Q2 | 3,020.7 |
2022 Q3 | 3,290.3 |
2022 Q4 | 3,409.3 |
2023 Q1 | 3,459.8 |
2023 Q2 | 3,633.3 |
2023 Q3 | 3,820.5 |
2023 Q4 | 3,969.1 |
2024 Q1 | 4,024.3 |
2024 Q2 | 4,138.6 |
Popular Dating Apps in 2024
(Reference: statista.com)
Dating Applications | Monthly Downloads in thousands |
Tinder Dating App: Chat & Date | 6,144,621 |
Bumble Dating App: Meet & Date | 3,208,312 |
Litmatch – Make new friends | 2,822,331 |
Badoo Dating App: Meet & Date | 2,009,864 |
SweetMeet: Dating & Chat | 1,839,873 |
FRND-Make New Friends Online | 1,672,672 |
Omi – Dating & Meet Friends | 1,464,838 |
Hinge Dating App: Meet & Match | 1,461,496 |
Boo: Dating, Friends and Chat | 1,318,286 |
Happn: Dating, Chat and Meet | 1,068,825 |
- With over 6.1 million downloads each month in June 2024, Tinder is the most popular dating app in the world.
- It was launched in April 2012 and introduced the swiping model, allowing users to anonymously show interest in meeting others. Bumble and Litmatch came in second and third, with more than 3.2 million and nearly 2.8 million monthly downloads, respectively.
- In June 2024, Tinder also topped the revenue list among dating apps, making over $82 million from in-app purchases every month.
- According to Bumble Statistics, Bumble was second with more than $43 million, while Hinge followed with about $26.2 million.
- The number of online dating users in the U.S. was estimated to be over 60 million in 2024.
- A July 2022 survey found that nearly half of women joined online dating services to find a long-term partner, while 43% of men were looking for casual dates.
Bumble Product Statistics
Bumble Inc. encourages values like honesty, kindness, equality, confidence, and respect in all types of relationships, whether online or in person. As of May 2023, Bumble has three main parts: the Badoo app, the Bumble app and the Fruitz app.
Product | Description | Key Free Features | Premium Features |
Fruitz App |
|
|
|
Badoo App |
|
|
|
Bumble App |
|
|
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Conclusion
In the fast-changing world of online dating, apps have completely changed how people meet and connect, becoming an important part of modern relationships. Tinder is still a leading app, and many dating apps now attract millions of users every day, showing that more people are using these platforms to start new relationships. The industry is growing quickly, and experts expect that by 2028, total revenue from dating apps will reach $3.46 billion.
Dating apps also have a big impact on the economy, with the U.S. leading in both users and revenue. As the market expands, developers need to create apps that appeal to a wide variety of people and meet the unique needs of different groups. By focusing on inclusivity and understanding what users want, dating app developers can succeed in this competitive market and help shape the future of online dating.